Evan has just taken over the old Rupal Shoe & Bag Repair business on Ghuznee Street. The old business cards had run out and with a name change he thought it was a good time to update them, as well as modify the logotype. We decided the identity needed to be pretty straight up and represent exactly what he does. No mucking around – he repairs shoes. We took photos of the environment and tools Evan uses and placed one of his hammers above an upside down shoe, a universal icon of shoe repair. We get our shoes repaired with Evan, he does a damn good job and is a real craftsman, we wanted to capture this in the design and used some mighty 352gsm Mohawk Navajo finished with a crisp copper foil.
